Today, 5 February, at 12 noon, the delegate of Economy, Commerce and Tourism of the Seville City Council, Francisco Páez; the general manager of the East-Alcosa-Torreblanca District, Victoria Elías; the general commercial director at Fibes, José Manuel del Río; the president of the Hairdressing and Beauty Association of Seville (APES), Alejandro Lebrón; the flamenco fashion designer at SIMOF 2022, Raquel Bollo; and the director of the Picasso Awards, Carmen Camacho inaugurate at Fibes I, Palacio de Exposiciones y Congresos de Sevilla, the 11th edition of EXPOBELLEZA, the largest Beauty, Health and Wellness Fair in Andalusia.
Organised by Fibes, from Seville City Office, EXPOBELLEZA 2022, which takes place from 5 to 7 February, is an event of opportunities and a strategic meeting point for professionals from sectors related to the world of beauty, aesthetics, hairdressing, nails, make-up, appliances, cosmetics, nutrition and wellness.
After the long months of pandemic, in which this sector has been affected by the confinement and cancellation of events, the recovery of this reference event, which could not be held in 2021, is a key action to boost the sector, an event with which Fibes helps participating companies to establish business, make direct sales, attract new customers, gain market share, encourage direct contact and build trust.
EXPOBELLEZA 2022, which in the last edition held in 2020 attracted more than 20,000 visitors, has a programme of activities that includes demonstrations, workshops, conferences, shows, prize competitions, fashion shows and master classes.
The activities taking place in the walkway area will take place today, 5 February, between 11:00 and 20:00 hours, and tomorrow, 6 February, between 10:00 and 19:00 hours. The topics to be addressed will revolve around non-toxic skin care, anti-cellulite treatments with wood therapy, facial application with hyaluronic acid, and the sustainability of companies.
In addition, several hairdressing, nails, make-up and eyebrow demonstrations, a barbering master class, and the Gala Tribute to Alejo Marín Cuadro, organised by the Asociación de Peluquería y Estética de Sevilla (APES).
At the stands, there is an uninterrupted succession of workshops coordinated together with the Organización Colegial Naturopática (Naturopathic Collegiate Organisation) (OCN FENACO) on aesthetic naturopathy and cosmetology, food naturopathy, reflexology, psychophysics, lymphatic drainage, personalised semiology of the skin, and auriculopuncture focused on aesthetics.
The activities taking place in the Sala Marismas today, between 12:00 and 18:00, will focus on how to learn to live with mindfulness, and those taking place between 19:00 and 20:00 on the emotions of beauty and health.
Tomorrow, the activity will also take place in the Sala Marismas, from 13:00 to 14:00, and will deal with the cycles and female health during menarche, fertility and menopause.
Between 11 a.m. and 2.30 p.m. tomorrow, the Sala Ronda will host several talks organised by the Sevillian company Ramamedical on equipment and aesthetic medicine, in which transdermal therapy, new body therapies in magnetic electrostimulation, grey hair removal and pressotherapy will be discussed.
The Fibes space thus enables visitors to enjoy a complete experience, in which the fashion shows are accompanied by a whole series of parallel activities, such as numerous presentations, shows and demonstrations that take place in different rooms and in the exhibition area.
Today, Saturday 5 February, Fibes hosts the final gala of the Picasso Awards of Andalusia 2022 and brings back the live presentation of the finalist collections on the catwalk, one of the main attractions of this event. The gala has the collaboration of Booksy, an online booking management app aimed at the beauty and wellness sector with an international presence in Europe, America and Africa; and PETÓ HAIR, manufacturers of quality hair straighteners and curling irons for professionals with the best technical support and innovative technology.
The competition rewards the best hairdressing professionals in Andalusia in ten categories: male, female, avant-garde, photography, styling, make-up, professional hairdresser under 25, collection presented for the press, collection presented on the catwalk and Andalusian Hairdresser of the Year. The latter is the most important award as it recognises the winner for his or her entire professional career.
The Picasso Awards, created by the Asociación Peluquería y Estética de Sevilla (Seville Hairdressing and Aesthetics Association) (APES), aim to give hairdressing professionals social relevance and value as a group.
Also taking place today are the XVIII Nail Art Stiletto Championships, the IX French Manicure Championship (Gel and Acrylic) and the Extreme Nail Art Championship, with Fina Gómez, as director and organiser, and Olga Prokhorenko, Alina Gabriela Iovan, Leticia Pérez, Odra Susana Sarmiento and Vanessa Nuñez, as main and arena judges. Organic Nails España, Booksy and Victoria Vinn are participating as collaborating firms.
The awards ceremony takes place today in the catwalk area between 17.30 and 20.30.
EXPOBELLEZA ANDALUCÍA 2022 is sponsored by APES, Premios Picasso and with the collaboration of OCN FENACO (Organización Colegial Naturopática). The media sponsors are C&C Magazine, Planet Look, Peluquería Hairstyle, Revista Barbería and Beautymarket.
Tickets for the XI edition of EXPOBELLEZA ANDALUCÍA and tickets for the Picasso Awards Gala are on sale on the website https://www.fibestickets.es and at the FIBES box office during the event.
